In this episode of Business Ninjas, host Andrew Lippman sits down with Laurie Wiggins, CEO of Byond M&A, to explore the challenges and strategies behind business growth, investment readiness, and scaling successfully. With a background in aerospace and IT, Laurie brings a deep understanding of both product development and business strategy, making Byond M&A a powerhouse for companies looking to expand.

Laurie shares how Byond M&A helps mid-market companies ($5M-$50M in revenue) and startups identify roadblocks, refine their product-market fit, and secure the right investors. She also reveals why many businesses struggle to sell their products and how content marketing plays a critical role in today’s sales process. Plus, she explains what companies can learn from past recessions and the pandemic—proving that bold moves, rather than waiting it out, often lead to success.

Whether you’re a founder looking to scale or an executive seeking investment, this conversation is packed with practical insights to help you navigate growth and avoid common pitfalls.

📍 Learn more about Byond M&A 👉 ByondMA.com

🔗 Connect on LinkedIn 👉 linkedin.com/company/byondma

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#BusinessGrowth #InvestmentStrategy #ContentMarketing #MergersAndAcquisitions #StartupSuccess

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