Rashers Tierney would have gotten those Hely’s Sandwichmen into shape. Plus, his name is thematically apt.

Topics in this episode include memories of life in 1960’s Dublin, Leopold Bloom’s philosophy of advertising, whether or not a nun invented barbed wire, the intersection of religion, advertising and potted meat, the rite of Melchisedek, open-faced club sand wedge, the Hely’s sandwichmen, Wisdom Hely, Bloom’s employment history, Bloom’s grief, whether or not Wisdom Hely is good at advertising, whether Bloom’s ideas actually have any merit, Victorian advertising, cannibals, Szombathely and all the secret codes hidden therein.

Kino's & Hely's: Two Ads in Lestrygonians

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