On this episode of Leaders Creating Rukus, Aashi Arora, MHA, PCC, speaks with Hema Dey, an award-winning New Zealander and founder of Iffel International, a marketing powerhouse redefining digital innovation since 2006. Hema’s groundbreaking SEO2Sales™ methodology, which merges neuroscience with Google’s algorithms, has revolutionized how businesses enhance visibility and drive lead generation. Combining modern sales strategies, AI, and search technologies, Hema provides unique insights into consumer behavior and decision-making, propelling her clients’ success while keeping Iffel International at the forefront of digital marketing.

As a sought-after speaker, Hema is known for her wit, energy, and actionable strategies on topics like winning business in 2025 and beyond, overcoming leadership blindspots, and breaking the rules in sales and marketing. With her ability to simplify complex concepts and inspire transformative growth, Hema continues to shape the future of digital marketing.