A big thinker, Fred has been dreaming up ideas whether it be for cocktails or climate solutions since before he can remember. Fred’s career started in hospitality, imbuing him with a deep sense of understanding of customer service and entrepreneurship. An award-winning brand ambassador for Hendrick’s Gin, Fred effortlessly directed the execution of experiential events and shepherded the brand through its strongest period of growth. With over 20 years’ experience under his belt, Fred has successfully hired and managed employees, serviced major brands and celebrities, and designed and implemented robust marketing and sales plans.  As Co-Founder and CEO of GÜDPHORIA, Fred is once again focused on big ideas. Teaming up with a family farm in Central Oregon has allowed him to bring his vision for a hemp farm that’s both a catalyst for climate solutions and a way to promote community-led agriculture to life.   

For this morning we’ll talk about : 

1. Gudphoria launch of their first NFT “The Seed”