Clara Norell is a creative innovator with a strong network that spans the world. Born and raised in Malmö, Clara is a construction engineer – educated at Malmö University, as well as a civil engineer educated in South Africa at Cape Technikon Peninsula University. Certified hemp lime builder by L’Ecole National du Chanvre She has a wide range of experiences and projects in her resume including the conceptualization and transformation of an old shopping mall to what is now MittMöllan; she was the Director of ISU (Institute of Sustainable Urban Development) and works with the Kivik Art Centre , SLU Holding and Nations Business Links as some of her current clients.  Clara’s interest in sustainability has led her to where she is today; co-founder and CEO of Nordiska Hampa Kompaniet (NOHAK), working with cultivating to processing and selling EU- certified hemp seeds to the food industry. She is also the founder of Swedish Hemp Industries (SHI), where she works as a global consultant with hemp fibers/stems as sustainable fossil-free innovative bio-based materials/applications for different industries