Welcome to Beyond the Baja. I’m Aaron Furman — and today, we’re pulling back the curtain on something deeper than policy, deeper than product: the identity crisis inside the cannabis industry.

This is Episode 6: The Green Mirror — Echo Chambers, Emotion, and the Cannabis Conversation.

What happens when the outlaw becomes the entrepreneur?When the counterculture becomes the market?When the enemy isn’t prohibition — it’s each other?

In this episode, we’re shifting the lens. Away from cannabinoids, dispensaries, and culture war headlines — and toward industrial hemp. Not as branding, but as necessity. From denim mills to insulation plants, hemp fiber is quietly reemerging as a material solution in a world facing climate stress, supply chain fragility, and industrial decay.

But progress comes with friction.

Legacy growers are watching newcomers arrive with marketing decks and no memory. THC veterans are pivoting to Hemp for Fiber or for Grain. Regulators are stuck between confused laws and clashing egos. What started as a movement is now a battlefield — not just of products, but of narratives.

You’ll hear about the emotional economy driving this space. The tribal reflexes that shut down dissent. The regulators caught in the crossfire. And the growing need for something most don’t want to admit: real dialogue.

Because unity isn’t about slogans. It’s about strategy.And without it? This industry doesn’t grow. It fractures.

Let’s get into it.

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