Beyond the Baja

Hemp S02E12 - The Jeff Goldblum Dillema


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This episode opens with a concept everyone thinks they understand and almost everyone misuses: the Butterfly Effect. Not the movie version. Not the motivational poster version. The real one. Small inputs don’t cause chaos because they’re dramatic. They cause chaos because systems quietly amplify them while no one is paying attention.

Along the way, I have a little fun—specifically at the expense of Jenny McCarthy and the era of celebrity science. Not because mockery is the point, but because it exposes something important. When feelings, anecdotes and confidence replace verification, the system doesn’t just drift. It lies to itself and calls it truth.

That’s where Jeff Goldblum comes in. Not as an actor, but as a stand-in for a recurring warning we keep ignoring. “You didn’t stop to think if you should.” It’s funny because it’s accurate. Most system failures aren’t villains. They’re optimism without audit.

From there, the episode pivots into audits—not the checkbox kind, but real Tier-4 scrutiny. The kind designed to surface second- and third-order effects. The kind that ruins good stories but saves real systems. Audits exist because intuition scales poorly. Confidence scales even worse.

Hemp shows up not as the hero or the villain, but as the latest industry repeating very old behavior. Soft standards. Vague definitions. Everyone racing ahead while quietly hoping someone else validated the foundation. That’s not unique. That’s industrial history on repeat.

The lesson underneath the humor is straightforward. Systems don’t break when they’re challenged. They break when they’re trusted too easily. If a belief can’t survive inspection, it wasn’t insight—it was entertainment.



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Beyond the BajaBy Exploring the Relative Advantage of Hemp with Aaron Furman