Hena is the Co-Founder & CEO @ Basis. Founded in 2019, Basis is equipping Indian women with the knowledge and tools they need to achieve financial independence and security.

From growing up in Bangalore, to working at Wall street and moving back to India to startup - Hena shares her personal journey and insights into how men and women think about finance differently, ultimately leading her to start Basis.

In this episode, we talk about the need for a unique solution to increase financial adoption for women, lessons in community building, differences in men and women's psychology when it comes to money, building a startup in India, labels like "female founder", and what's next for Fintech and Basis.

Basis:

https://basisfoundation.in

Hena:

https://www.linkedin.com/in/henamehta

Adi:

LinkedIn: https://www.linkedin.com/in/TheOfficialAdi

Twitter: https://twitter.com/The_OfficialAdi

Timestamps:

00:00 Intro

00:22 Mission of Basis

07:09 Origin of Basis

12:07 How women approach finances

14:57 Community Building

19:49 On Basis

28:52 Customer Stories

31:42 Hena's Childhood

36:49 Finance psychology - differences in USA vs India

39:00 What inspired Hena to return to India

41:02 Advice for young students

44:48 Work cultures in USA vs India

48:30 Being a working woman in India

54:00 Advice for women starting up

58:28 Fundraising

1:04:10 Insights

1:08:37 Fintech

1:14:57 Finance ecosystem in USA vs India

1:17:59 Resources

1:20:45 What's next?

1:21:34 Best way to join Basis