The Fleet Lead

Hendrickson's 'Beyond Suspensions' strategy

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Hendrickson is a manufacturer and supplier of medium- and heavy-duty suspensions, axle and brake systems, tire pressure control systems, and other products to the global commercial transportation industry.

In this episode of the Fleet Lead Hendrickson’s VP of marketing, Jeff Sass, talks about the company’s ‘Beyond Suspensions’ strategy, American manufacturing, an aftermarket myth, and beyond.

Timestamps:

  • 01:06 - American manufacturing is critical
  • 03:02 - Investing for the rebound
  • 05:09 - What would Magnus think, 100 years on?
  • 06:08 - A trailer is more than a box on wheels
  • 08:09 - Tariffs: Who pays?
  • 12:29 - Down markets are opportunities
  • 13:58 - Myth: Aftermarket grows when new CV sales are down
  • 15:07- Crystal ball: The growing importance of CV equipment
    • ...more
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    The Fleet LeadBy Endeavor Business Media