“Henrietta is an all-day deli, market and kitchen located in Los Angeles’ Echo Park neighborhood, set to open in November 2025. Owner Max Lesser observes this “California Bistro” was inspired by the salumerias and cucinas of Rome and do-it-all deli and provisions shops of main street America. Local produce, ethically sourced meats, and sustainable seafood fill the always changing lunch and dinner menus. The space is anchored by a small but mighty retail area featuring independent producer led beer and wine, specialty produce and classic pantry staples. Lesser has a firm belief that orange wine can and should, co-exist in the same fridge with a Coca-Cola Classic.”

“Lesser wants the market and bottle shop to punch above its weight with a curated beer and wine list and thoughtfully sourced snacks, provisions and gifts. Henrietta aims to be the type of place where visitors can grab daily provisions for a night in or find a fun bottle of wine to gift a friend.”

“Like every aspect of Henrietta, the restaurant and retail wine lists were curated with an eye towards independent producers practicing natural techniques and sustainability, all while keeping approachable for wine-newbies and oenophiles alike. Lesser’s longtime friend and advisor Katie Vonderheide (formerly of Silverlake Wine) describes the list she helped build as “fun and fresh…wine for the people.” She also painted the mural on Henrietta’s exterior.”

Restaurateur Max Lesser briefly puts his corkscrew aside to continue with us.