Henrik Berggrenis a Swedish entrepreneur that relocated to Berlin to build Readmill – a digital reading platform for e-books. Readmill lets readers store all of their ebooks in one place, enjoy books in one of the best readers on iOS and share their favorite parts with friends.We all listen, read, play and watch media on a daily basis. But how do we actually behave while doing it. In this session the speakers will try to paint a picture from the data they have as platforms or content creators. How much time do we spend with each content and how long does it live on for.