In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about:

The biggest marketing challenge facing large B2B enterprises
How intent data is impacting account-based marketing
Barriers to marketing AI adoption for complex B2B enterprises

In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about: The biggest marketing challenge facing large B2B enterprises How intent data is impacting account-based marketing Barriers to marketing AI adoption for complex B2B enterprises

Henson Gawliu on the biggest marketing challenge facing large B2B enterprises

In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. 

In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries. 

Find out more at: www.idioplatform.com/In-The-Know

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In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries. Find out more at: www.idioplatform.com/In-The-Know

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Henson Gawliu on the biggest marketing challenge facing large B2B enterprises

Henson Gawliu on the biggest marketing challenge facing large B2B enterprises