Thayer Lavielle says she is never afraid of a blank page, something she has proven over the last 6 years, by leading the development of The Collective, a women-focussed division of Wasserman, designed to bridge gaps in gender equity in sport and music through community, insights, events, tools and services.

Since 2019, that "blank page" has grown to include The Collective Think Tank, The Goal Post and the Collective Marketplace.

Thayer has negotiated over $250m worth of deals across talent, brand, property and venues and has extensive experience with leading female-focussed brands including L'Oreal and Lancome.

The Collective are partners for the ISC Women's Sport Business Summit, at the National Gallery in London on September 25th 2025.