When you’ve lived through the heartbreak of watching a loved one decline, everything changes. In this moving Built4Profit Podcast episode, we sit down with Liza Cerame, an Assisted Living Locators franchisee whose father’s story led her to a powerful new mission of helping families navigate senior care with compassion, dignity, and guidance they can trust. 

This episode is a reminder that business can be deeply human. And sometimes our greatest purpose is born from our greatest pain. 

To learn more about Assisted Living Locators, visit:  https://temecula.assistedlivinglocators.com/

Built4Profit Podcast is powered by IQ4Profit. https://www.iq4profit.com/

This episode was brought to you by Imperial Design + Display:  https://imperialdesigndisplay.com/

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