Sign up to save your podcasts
Or
Share Her Publisher Went Bankrupt Mid-Launch — She Hit #5 on Amazon Anyway
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Her Publisher Went Bankrupt Mid-Launch — She Hit #5 on Amazon Anyway
Brianna Sylver was halfway through writing her first book when her publisher went bankrupt.
Most people would've quit.
She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list.
We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook.
We cover:
→ How she closes 80-85% of proposals (and the scoping process behind it)
→ Why LinkedIn is a 10-year nurture game, not a quick win
→ The "bitch fest" that completely rebuilt her team culture
→ A simple framework for getting unstuck when everything feels like it's falling apart
→ Why resistance in your business is actually a gift
If you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you.
Subscribe for more: https://www.youtube.com/@the_jo_show
______________
CONTACT JO:
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH BRIANNA
LinkedIn → https://www.linkedin.com/in/briannasylver/
Website → https://www.sylverconsulting.com
Read the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1
Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952
______________
SHOW SPONSOR
Get done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.store
Jo McKee is a marketing strategist and founder of McKee Creative
Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.
______________
TIMESTAMPS
00:00 When things get real ...
03:24 What's working in marketing, right now.
07:01 Business building to suit your unique strengths - being a bit silly can work!
09:47 Big-time payoff: why long term perspective matters in client acquisition
22:20 The unexpected superpower Brianna brings to every aspect
27:39 Building a Thriving Team Culture
35:22 Why resistance is a key signal for growth
41:48 Getting Unstuck: The (super-effective) Creative Action Pathway
45:40 Up next ...
View all episodes
By Jo McKeeBrianna Sylver was halfway through writing her first book when her publisher went bankrupt.
Most people would've quit.
She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list.
We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook.
We cover:
→ How she closes 80-85% of proposals (and the scoping process behind it)
→ Why LinkedIn is a 10-year nurture game, not a quick win
→ The "bitch fest" that completely rebuilt her team culture
→ A simple framework for getting unstuck when everything feels like it's falling apart
→ Why resistance in your business is actually a gift
If you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you.
Subscribe for more: https://www.youtube.com/@the_jo_show
______________
CONTACT JO:
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH BRIANNA
LinkedIn → https://www.linkedin.com/in/briannasylver/
Website → https://www.sylverconsulting.com
Read the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1
Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952
______________
SHOW SPONSOR
Get done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.store
Jo McKee is a marketing strategist and founder of McKee Creative
Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.
______________
TIMESTAMPS
00:00 When things get real ...
03:24 What's working in marketing, right now.
07:01 Business building to suit your unique strengths - being a bit silly can work!
09:47 Big-time payoff: why long term perspective matters in client acquisition
22:20 The unexpected superpower Brianna brings to every aspect
27:39 Building a Thriving Team Culture
35:22 Why resistance is a key signal for growth
41:48 Getting Unstuck: The (super-effective) Creative Action Pathway
45:40 Up next ...