Episode 36: Connie Shih is the Founder and CEO of Heralogie, an eco-friendly period underwear brand. After trying dozens of brands on the market, Connie created Heralogie to fit a need she had for period underwear that was both comfortable and extremely effective in preventing menstrual leaks. 

In this episode, Connie discusses:

• Leaving a successful career at an investment firm to start a small business
• The challenges of growing a brand in the menstrual care industry
• Her advice for growing an online following and customer base
• The importance of de-stigmatizing periods and period poverty

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