In late 1985 Burger King was the second most successful burger joint in America. With McDonald's owning 37% of the fast food market share and Wendy's coming off of their "Where's the beef?" campaign, Burger King felt they needed to captivate the nation with a mysterious new spokesmen. What they created generated a lot of early buzz, then fell flat during Superbowl XX. This week <a href="https://www.facebook.com/FailsandFixins/">Fails and Fixins</a> takes a look at Burger King's Herb the Nerd.
 
Produced by <a href="http://DigitalBuzzLLC.com">Digital Buzz LLC</a> 
Hosted by Dave Plough

In late 1985 Burger King was the second most successful burger joint in America. With McDonald's owning 37% of the fast food market share and Wendy's coming off of their "Where's the beef?" campaign, Burger King felt they needed to captivate the nation with a mysterious new spokesmen. What they created generated a lot of early buzz, then fell flat during Superbowl XX. This week Fails and Fixins takes a look at Burger King's Herb the Nerd. Produced by Digital Buzz LLC Hosted by Dave Plough

In late 1985 Burger King was the second most successful burger joint in America. With McDonald's owning 37% of the fast food market share and Wendy's coming off of their "Where's the beef?" campaign, Burger King felt they needed to captivate the nation with a mysterious new spokesmen. What they created generated a lot of early buzz, then fell flat during Superbowl XX. This week <a href="https://www.facebook.com/FailsandFixins/" rel="noopener noreferrer">Fails and Fixins</a> takes a look at Burger King's Herb the Nerd.
 
Produced by <a href="http://DigitalBuzzLLC.com" rel="noopener noreferrer">Digital Buzz LLC</a>&nbsp;
Hosted by Dave Plough

Herb the Nerd

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

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Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again. If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

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Herb the Nerd

Herb the Nerd