Herbert Hernandez is a dynamic force in both the music and advertising industries. He is the founding partner of GIGIL, a trailblazing ideas agency that has quickly become the Philippines’ Independent Agency of the Year. In addition to his advertising career, Herbert is an accomplished guitarist and songwriter, playing for the bands 6cyclemind and Moonstar88. He wrote the song "Migraine," which has garnered over 100 million streams. With 20 years of experience in advertising, Herbert has won multiple prestigious awards, including Cannes Lions and the APAC Effies. His contributions to both fields have earned him recognition on Campaign’s "40 Under 40" and Adweek’s "Creative 100." Herbert’s passion for creativity and storytelling shines through in both his musical and professional achievements, making him a key figure in shaping modern Filipino culture.