When the coronavirus pandemic made getting credible information to the American people an absolute necessity, already, an American Press Institute survey showed more than 20% of the adult population was already tuned out.  Since then, things have only gotten worse.  Longtime editor and media analyst Tom Rosenstiel helped run the API study and has some ideas on how to repair the damage to journalism's reputation and influence in our craven new world of extreme political partisanship and pick your facts news consumers.