<a href='http://embed.wistia.com/deliveries/d06010e8fdb35eb1c8933c9f99b2c16ae80634d2/file.mp4'><img src='http://embed.wistia.com/deliveries/8b0703206716c832930da3d8e94b4f890c21a168.jpg?image_crop_resized=200x120' width='200' height='120' alt='Here are the 5 steps to true personalization'/></a>Fighting the tyranny of the average - that's how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result.

Fighting the tyranny of the average - that's how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result.

<a href="http://embed.wistia.com/deliveries/d06010e8fdb35eb1c8933c9f99b2c16ae80634d2/file.mp4" rel="noopener noreferrer"></a>Fighting the tyranny of the average - that's how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the Monetate CEO to talk about her 5 levels of the path to personalization and here is the result.

Here are the 5 steps to true personalization

UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.

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Here are the 5 steps to true personalization

Here are the 5 steps to true personalization