Contributor(s): Professor Clay Shirky | Clay Shirky, one of the new culture's wisest observers, steer us through the online social explosion and ask what happens when people are given the tools to work together, without needing traditional organisational structures. As online communication becomes ubiquitous, Shirky unpicks fundamental issues that are increasingly the source of much debate in particular in the media, in business, and in government, all of whom are grappling to make sense of the new social revolution. He argues that the conundrum is not whether the spread of these social tools is good or bad, but rather what the impact will be, for better or for worse.