Here Comes Everybody

Most people think of Seth Godin as a marketing guru, and for good reason. But he’s much more than that. It’s entirely possible he’s done more to encourage Soloists than anyone we know. Ever.

Early in her career, Diana Levine built an enviable portfolio, photographing celebrities like Harry Styles, John Legend, and Kim Kardashian, and two former presidents (Clinton and Obama).

When the time came to start a family, she decided to leave New York and do it all over again in her hometown of Boston. Starting from scratch, she rebuilt her client portfolio, designed and built the studio of her dreams, and was flourishing — only to have it all close down when the pandemic hit.

Ever resilient, Levine pivoted again. She picked up an old hobby — knitting — launched a YouTube channel, and wrote, designed, photographed, and self-published a knitting book. Naturally it became a best-seller on Amazon.

Dave Whorton spent decades in the Silicon Valley, the land of dreams of going public. His grand next act: creating a community of companies building for the next 100 years—and remaining private.

In an audacious second act, long-time Silicon Valley exec Martin Babinec returned to his tiny upstate New York hometown, determined to reimagine the region's future.

The market for creative content is dominated by tech platforms — YouTube, Apple, Spotify, and others — that are sucking billions of dollars out of the market, and away from the creators themselves. According to best-selling author William Deresiewicz, a leading critic of the arts and of contemporary culture, things for artists and creatives really are THAT bad.

Coworking community builder Liz Elam (GCUC) on what savvy soloists should look for in a coworking space, whether working from home is overrated — and how big companies are taking advantage of employees who do.

These days, it seems that everyone — and in particular soloists — are moving somewhere. In this episode, “America’s Uber-geographer” tells us exactly where we’re going — and why.

Gene Zaino (MBO Partners) talks about the “secret weapon” that allowed elite soloists to flourish during the pandemic, why soloists are more than twice as satisfied as employees with their work life, and how to remove the barriers that prevent people dreaming of an independent life from actually living one.

From The Solo Project, this is Here Comes Everybody, a podcast about the New World of Work and the community of practitioners and thought leaders animated by the opportunity to design a life around the pursuit of interesting work.