On this episode of the Bord Bia Brand Forum podcast, host John Fanning chats to Mark Paton, co-founder of London-based Here Design, a company which has won numerous awards for its work on FMCG brands. Mark discusses the history of Here Design, and shares his opinions on design and branding, with plenty of examples. Mark and John discuss how packaging design fits into wider marketing strategies, from imagery to finding the right tone of voice, and Mark has plenty of advice for brands considering their labelling and package design.