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Here is How to Double Your Conversion Rate by Optimizing Your Product Gallery | Ep. 67
Why product galleries are massive conversion boosters IF you do it right
Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.
You have caught their eye with an ad and got their attention for a minute.
They visit your site and you have 3-5 seconds to convince them to stay.
The first thing people are exposed to is usually a gallery but it is often:
Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions
There are often 4-5 shots of thep product from 5 angles and nothing else.
Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity.
So how do you fix it?
Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have
So what to do??
Make sure your product gallery have clear high res images and no stock photos
Make sure they all have the same size.. Nothing worse when you browse and you see different sizes.
Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified.
Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri)
Use arrows on the side so people know you can swipe. (this increases engagement) (Twothirds)
Make sure to use thumbnails motivating people to scroll for more images (see everlast)e
Always have both close-up and further zoomed out photos for fashion and other relevant products.(Majuri)
Always use lifestyle and studio shots so people can see the product in a real world environment.
Always show the model height or size if relevant (twothirds)
Always add UGC images or videos if you can. 1 video or image is ok, and even better if it is a written testimonial that addresses one of the main concerns on the product.
Add directions and dosage or other relevant things in the gallery (see petlab)
Add in the 3-5 main benefits as the 2nd image for products where it makes sense like supplements or benefit driven products.
Address the main concerns in the PDP gallery - this is something you can find out if you use a survey on your store to ask what is holding them back from buying your product. You can use Zigpull for this.
Add a comparison table so people can see how you stack up against others.
Add your USPs - refund policy, money back guarantee.
Add an image that explains your bundles and offers if it makes sense for your brand.
Guys. if you do all these things, we have seen cases where conversion rate double
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By Daniel ChabertWhy product galleries are massive conversion boosters IF you do it right
Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.
You have caught their eye with an ad and got their attention for a minute.
They visit your site and you have 3-5 seconds to convince them to stay.
The first thing people are exposed to is usually a gallery but it is often:
Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions
There are often 4-5 shots of thep product from 5 angles and nothing else.
Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity.
So how do you fix it?
Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have
So what to do??
Make sure your product gallery have clear high res images and no stock photos
Make sure they all have the same size.. Nothing worse when you browse and you see different sizes.
Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified.
Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri)
Use arrows on the side so people know you can swipe. (this increases engagement) (Twothirds)
Make sure to use thumbnails motivating people to scroll for more images (see everlast)e
Always have both close-up and further zoomed out photos for fashion and other relevant products.(Majuri)
Always use lifestyle and studio shots so people can see the product in a real world environment.
Always show the model height or size if relevant (twothirds)
Always add UGC images or videos if you can. 1 video or image is ok, and even better if it is a written testimonial that addresses one of the main concerns on the product.
Add directions and dosage or other relevant things in the gallery (see petlab)
Add in the 3-5 main benefits as the 2nd image for products where it makes sense like supplements or benefit driven products.
Address the main concerns in the PDP gallery - this is something you can find out if you use a survey on your store to ask what is holding them back from buying your product. You can use Zigpull for this.
Add a comparison table so people can see how you stack up against others.
Add your USPs - refund policy, money back guarantee.
Add an image that explains your bundles and offers if it makes sense for your brand.
Guys. if you do all these things, we have seen cases where conversion rate double