This week on Send Better Emails Jamie and James are joined by Josh Fletcher, founder of Lifeblood, a creative led growth consultancy working with DTC and subscription brands turning over between three and thirty million.

Josh shares why most early stage brands make a critical mistake before they even launch their first ad: they skip the unit economics. He explains what you actually need to know about your margins, your customer lifetime value and your target CPA before you spend a single pound on Meta.

They also get into how AI has changed the role of paid media agencies, why static ads still beat video for early testing and how the relationship between paid and email can make or break your retention strategy.

If you run or market an ecommerce brand this one will change how you think about scaling.

#ecommerce #crm #emailmarketing

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