Do you have a message/product/service to share? Are you bewildered by the changing terrain of media? Do you feel like only multi-million dollar brands have the ability to shout above media noise?

If so, then Barbara Henricks and Rusty Shelton, Co-Authors of Mastering The New Media Landscape, have a message for you.

On today's episode of The PhotoTellers, Barbara and Rusty make sense of the "New Media Landscape," and also explain why Photographers are uniquely suited to benefit. What else can you expect to hear?

• Owned, Rented, & Earned media—what are they?
• “Do you own the first impression people have of you online?” –Rusty Shelton
•  How do you give yourself an online audit? If someone is looking for you directly, or if someone is looking for someone LIKE you
•  The changes in LinkedIn and why they love it. Why it’s especially suited for Photographers.
•  Learn to think of your website as a media outlet, not a “brochure.” How to get people to interact with you.
•  Wisdom to the “armchair journalist." [HINT: That's you]
• How to build a content strategy
• How to use a piece of media to promote yourself without being “that guy.”
•  How to future-proof your online presence
• Where to find the best BBQ and TexMex in the Austin, TX, area

Click the link below to grab a copy of their extremely practical book.

Want to learn more about the book? CLICK HERE.

Connect with Barbara by CLICKING HERE.

Connect with Rusty by CLICKING HERE.