The article analyzes two proposed mergers, Honda-Nissan and Getty Images-Shutterstock, arguing that these represent desperate measures by legacy companies facing disruption. Honda and Nissan are struggling with the rise of electric vehicles, while Getty Images and Shutterstock are threatened by the increasing accessibility of generative AI image creation tools.

The author suggests that these mergers are unlikely to solve the underlying problems, highlighting the obsolescence of their business models in the face of technological advancements and the easy availability of free alternatives. The author concludes that these companies are essentially delaying the inevitable.

This article is also available in English on my Medium page, «Here’s another merger that augers badly for two legacy companies«