While the “buy local” movement has deeper roots, often resurfacing during periods of economic tensions, the current surge stems from a desire to support homegrown brands and manufacturers they see as reflecting their values, reports Melise Panetta. Melise is a lecturer in marketing in the Lazaridis School of Business and Economics at Wilfrid Laurier University. Published March 5, 2025. https://thetyee.ca/News/2025/03/05/Buy-Canadian-Fight-Trump-Tariffs/