When a lead fills out your website form, have the lead book a time directly from the sales rep's calendar (via Calendly or HubSpot) as part of the form submission.

I'm seeing a few B2B companies doing this and I think it's genius.

It's not forcing the lead and here's why:

1. They have pricing on their website so the lead knows the starting price

2. Their website forms are somewhat lengthy so only serious inquiries fill it out

3. Next is booking a date and time with a sales rep. The lead is more than likely to do it because they need the service

Something to definitely consider.

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