Knowledge@Australian School of Business

Here's to the Crazy Ones: The Pleasure and Pain of the Business Maverick


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Bold and creative maverick leaders tend to deliver great innovations and

breakthroughs. At the same time, they are highly disruptive, disturbing
to work for and, by nature, definitely not team players. In business,
it seems we can’t live with them and can’t live without them, as many
who encountered Apple founder, Steve Jobs, have attested. New research
from the Australian School of Business delves into the personality
traits and risk-taking behaviour of mavericks and finds the case for
understanding the visionary nonconformist, while also carefully managing
those within their influence.

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