But the biggest issue in the Indian OTT market is the fact that Indians are not yet embracing paying for it wholeheartedly.

Four out of five Indian users admitted to sharing their OTT log-in credentials with friends or family as per Vidooly’s “Indian OTT Landscape” report.

Netflix and Amazon Prime Video turn out to be the most borrowed OTT Platforms.

Despite the proliferation of 30+ OTT Platforms in India, price continues to be a big factor.

Amazon Prime VideoWhat works in favour of Amazon Prime Video is its cost-effectiveness as compared to arch-rival Netflix. | To read full story, visit https://startuparound.com/read/1576319407.4778244/Here’s-What-India-Binge-Watched-In-2019-In-OTT-Video-Streaming?ref=audio_experience