Adam Goldman has spent the past 14 years in the franchising industry, helping aspiring entrepreneurs find the right franchise opportunities. Starting with office cleaning franchises after a career in real estate, Adam’s journey has been about learning what works in franchising and sharing that knowledge with others.

In this episode of theDo It Yourself Podcast, Adam Goldman joins us to break down the world of franchising. We discuss the ups and downs, key considerations for potential franchisees, and how to determine if franchising is the right path for you. Whether you're a first-time entrepreneur or exploring a new venture, this conversation will help you navigate the process and set realistic expectations.

Key Takeaways:

• The Appeal of Franchising (00:14): Adam shares how franchising offers structure, support, and reduced risks for new entrepreneurs compared to starting from scratch.
• Different Business Models (06:28): Learn about owner-operator and semi-absentee franchise setups and what makes them work.
• The Role of Sales Skills (08:19): Why strong sales skills are often a game-changer in finding success as a franchisee.
• Managing Expectations (12:16): Franchisees sometimes overestimate the level of support provided. Adam explains why self-assessment and realistic goals are essential.
• Importance of Management (17:56): Successful franchises often hinge on effective management and strategic decisions, like hiring the right general manager.
• Low-Entry Options (23:27): Franchising doesn’t always require massive investments. Adam discusses how to assess your financial readiness.

Host: Steve Taylor –https://linktr.ee/meritedwealth

Guest: Adam Goldman –franchiseadam.com

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