Generative AI is reshaping content economics, driving traffic decline for publishers. Success now relies on building trust and authority.

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Generative AI has changed content economics. Zero-click answers now dominate search engines, causing traffic to decline for traditional publishers. Instead of competing for pageviews, publishers are opting for licensing deals, while platforms like Reddit thrive due to structured, community-driven content. To succeed in this new landscape, businesses must build trust, create content that is AI-friendly, and focus on authority and distribution rather than clicks.