In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce sits down with architect, planner, and global development advisor Hernan Martinez to discuss a remarkable career spanning five decades and multiple continents. From Argentina and London to Stanford University and major projects across Latin America, the Middle East, Costa Rica, and South Korea, Hernan shares the lessons he has learned while working on some of the world's most ambitious developments.

Hernan explains how his early work in architecture and urban planning evolved into leadership roles with Tishman Speyer, American Skiing Company, Great Wolf Resorts, and his own advisory firms. Along the way, he learned that successful projects are about much more than buildings—they are about operations, guest experience, technology, and adaptability.

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