Episode 54: Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Hero Cosmetics launched in 2017 with one product, The Mighty Patch, a hydrocolloid pimple patch that visibly flattens and minimizes pimples overnight.

Today, Hero Cosmetics sells a box of the Mighty Patch every three seconds, and it’s been the number-one product in the skincare and acne care categories on Amazon for several quarters.

Since I last spoke to Ju on the podcast, Hero Cosmetics has expanded with over 30 products launched and generated $100 million in revenue in five years. Most recently, Hero Cosmetics was acquired by Church & Dwight in September 2022 for $630 million. 

In this episode, Ju chats about:

• Hero's successful omnichannel distribution strategy
• The company’s product innovation process
• Top takeaways from Hero’s $630M acquisition
• Tips for founders and entrepreneurs

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