Ad expert Andy Rice discusses the best (and worst) of advertising this past week.

Hero:
Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film.

Zero:
Twitter, as an advertising medium.

Ad expert Andy Rice discusses the best (and worst) of advertising this past week. Hero: Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film. Zero: Twitter, as an advertising medium.

Heroes (Coca-Cola) and Zeros (Twitter) with Andy Rice

<p>Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.</p>

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Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.

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Heroes (Coca-Cola) and Zeros (Twitter) with Andy Rice

Heroes (Coca-Cola) and Zeros (Twitter) with Andy Rice