Imagine working at the sweetest place on earth – not just because it’s the home of Hershey’s chocolate, but because it has mandatory equal pay, a diverse board of directors, and a non-profit school for disadvantaged youngsters right on the premises. Imagine being the chief marketing officer who gets to communicate all those inclusive corporate initiatives. Listen to MediaVillage’s E.B. Moss, head of content strategy, and Ginger Conlon, editor-in-chief, talk with Jill Baskin, chief marketing officer of The Hershey Company.

Baskin oversees all aspects of marketing for some of the sweetest brands on earth – and her outstanding efforts in promoting diversity and inclusion mean she is to be inducted into the Advancing Diversity Hall of Honors at CES on January 8th.

In this exclusive interview she explains

• how and why diversity and inclusion became a key tenet of the company,
• exactly how Hershey has instituted pay equality
• what Jill does personally to ensure that this business and societal imperative is supported by her internal and external team.