It’s not often you see a black ghost hunter. The two don’t in fact go together. We’ve all seen too many movies. But our guy Frank Thomas White is breaking stereotypes and berries by being one of if not the first black ghost hunter from Connecticut. We talk about how he stays true to himself while building a brand and provides great content for his followers. Sometimes the brand and the person are two separate entities and sometimes they’re one. Tap in to find out how our guy makes both work!