In anticipation for Monday's interview, Gavin covers the following questions and implores you to answer (when safe to do so!) for your business. Get in touch with Gavin with your answers or any further questions and comments.

In the words of Keith Cunningham: “Now….Go Think!  You will thank me later.”

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KEY TAKEAWAYS

Purpose

• What does your product / service do for your customers and your customers' customers?
• What are you most proud of regarding your business?
• What could you be most proud of?
• What do you want to be known for?
• What do you stand for? What do you stand against?
• What legacy do you wish to leave as a result of your career and life – and your business to leave?
• In addition to the legacy goals outlined above, what do you personally want to get out of the time and effort you put into your business?
• Do you want to sell it / your shares in it? If so by when and for how much?
• What state of health do you want to be in and what are doing to support this?
• What experiences do you wish to have with your family, partner and friends and what are you doing to make them happen?

Mindset

• What do you and your team need to do to improve your inner game (to strengthen your belief in the achievability of your goals and your positive state of mind)?
• What are you excited about at the moment?  What could you be excited about at the moment?
• If there were one thing you could do today that would move you and your business closer to your goals, what would it be?
• What could catch you off balance today and how do you plan to respond to it to achieve the best possible result?
• What have you done today to make your mindset routines (STRIVE TM) a daily habit?

Outcome

• What are your one-, two- and three-year targets for:
• Turnover
• Revenue per employee
• Gross profit
• Retained profit
• Balance sheet value
• New customer acquisition
• Customer retention
• Product / service innovation
• Cash reserves
• Geographical markets
• Employee satisfaction
• Employee retention
• Measuring progress towards delivering the purpose of your business?

Strategy

• What business are you really in?
• What is / are your core strengths?
• What do you want to be known for?
• If, as a business, you had a superpower (the thing you're truly brilliant at), what would it be?
• What are the trends in your industry or market place that you can jump on that can act as tail winds for your business growth?
• How you can increase the predictable recurring revenue in your business?
• What could you offer that would meet a need of your customers that others are not currently providing or providing well?

SWOTT

List your:

• Strengths
• Weaknesses
• Opportunities
• Threats
• Trends facing your industry and marketplace.

PESTLE

• What are the political, economic, sociological, technological, legal and environmental trends and issues that could affect your business?

Hedgehog Model

• What are you passionate about as a business?
• What can you be the best in the world at? (‘The world' being the geographical area in which you trade.)
• What number drives your economic engine?
• What's the next problem that the supply of your primary product / service creates?
• Looking at the Ansoff Growth Matrix, which path makes most sense in terms of where you develop your next product or service?

Capability

• How many months of operating costs have you got put aside in cash?
• Who are the rising stars in your business and what can you do to help with their development?
• Who's the potential successor for each of your senior leaders and what are you doing to ensure they'll be ready to step up when needed?
• What are you going to do this week to ensure you have clear time to think?
• What is your one thing for:
• this year?
• this quarter?
• this month?
• this week?
• today?

Action & Accountability

• Who is holding you to account?
• What actions are you going to take today that will move you and your business closer to your goals?
• What are the other steps you can take to accelerate progress towards your goals?

VALUABLE RESOURCES

Book recommendation

The Road Less Stupid by Keith Cunningham

ABOUT THE HOST 
Gavin Preston 

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. 

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline 

Managers. He is an expert in Business Growth Strategies, Peak Performance 

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership 

Development, Team Development & Motivation, Leading Change, Stakeholder 

Management, Personal Effectiveness and Behavioural Change. 

CONTACT METHOD 

Gavin Preston Website 

Gavin Preston LinkedIn 

Gavin Preston YouTube 

Gavin Preston Facebook 

Gavin Preston Twitter 

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