Mobile Commerce Minute Episode #525

There is a harsh reality in the retail industry right now, we don’t shop every moment of every single day. I know, hard to believe it’s true but it is. This makes the likelihood of consumers downloading an app (and keeping it downloaded) very low. Chuck explains why in this episode and highlights a recent study by Forrester aptly named “Customers will not download your app.” Catchy (unless you are a retailer).

With Rob Woodbridge and Chuck Martin