Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea. 

He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple times. And I don't reread anything. 

Back in March he released its 6th and final edition so we discussed that, copywriting, and a branding project we were working on. His advice was so good we had to scrap months of work and start from scratch. Damn you Luke!

Enjoy.