Lars Størseth & Joe Welstead talk about his startup Motion Nutrition, what they're doing, how it started and how they went about bringing a unique supplement brand into a market with lots of big players. Joe & Lars talk about challenges they faced and Motion Nutrition's new visual identity.

Listeners to the HFL Podcast can go to www.motionnutrition.com and get heavily discounted prices on their old collection, and starting February 1st, pre-order their new collection featuring their innovative new packaging.