Win More, Live Better

Hick's Law: Why Options Can Become Obtacles


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More choices don't always help us make better decisions. In fact, most of the time, more choices not only hinders our speed with decision-making, it can also hinder our commitment to them. Drawing inspiration from Hick’s Law, Zach explores how cognitive overload can slow reaction time and undermine trust. If you’ve ever seen athletes hesitate under pressure, this episode will invite you to rethink complexity, commitment, and the power of simplicity in execution.

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Win More, Live BetterBy Zach Brandon