In this episode of the Collaborators Unite Podcast, Chuck Anderson sits down with email deliverability expert Amanda Roy to uncover why traditional email marketing advice no longer works and what business owners should focus on instead. They discuss the importance of sender reputation, engagement-based list segmentation, click rates, replies, and maintaining a healthy email list to improve inbox placement. Whether you're promoting events, nurturing leads, or selling services, this conversation offers practical strategies to help your emails get seen—and generate more clients.

GUEST BIO

Amanda Roy is an email deliverability and Go HighLevel expert who helps online business owners improve inbox placement, automate their marketing systems, and build high-performing email strategies. After transitioning from a career as a health coach during the pandemic, she discovered a passion for technology, CRM systems, and marketing automation. Today, Amanda helps entrepreneurs optimize their email infrastructure, improve engagement, and turn their email lists into reliable revenue-generating assets.

CHAPTERS:

00:00 Introduction to Email Marketing Challenges

02:01 Amanda Roy's Journey to Email Deliverability Expertise

03:45 Understanding Email List Building and Engagement

07:29 The Importance of Click Rates Over Open Rates

10:23 Strategies for Improving Email Deliverability

17:55 Preparing for Successful Event Promotions

21:53 How Amanda Helps Clients with Email Marketing

25:43 Free Gift: Simplifying Email Marketing Strategies

LINKS:

Amanda Roy's Free Guide: Why They're Not Clicking and What to Do Instead - https://example.com/free-guide

LinkedIn - https://linkedin.com/in/amanda-roy

Website - https://amanda-roy.com

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

https://AffiliateManagementExpert.com/