Are you constantly chasing new leads? In this episode, I discuss a common oversight in marketing strategies: the untapped potential of existing assets. We often focus on gaining more followers, more email subscribers, and more visitors, but overlook the goldmine of opportunity with the audience we already have.

We'll explore effective strategies to engage with resources you might be ignoring, such as past customers, dormant email lists, and current social media followers.

Here's a closer look at the episode:

• Engaging Past Customers: Strategies to reconnect and offer new value.
• Activating Your Email List: Tips to re-engage cold leads effectively.
• Enhancing Community Interaction: Methods to deepen engagement with existing followers.
• Utilizing Strategic Partnerships and Repurposing Content: Leveraging existing content and collaborations for extended reach.

"The people who are already on your list who haven't purchased, what's going to get them to purchase? This episode is about tapping into the marketing goldmines you often ignore."



Timestamps:

[00:00:05] - Chasing new leads vs. using what you have

[00:00:52] - Activating existing followers

[00:02:28] - Re-engaging past customers

[00:03:24] - Leveraging your email list

[00:04:10] - Community engagement importance

[00:06:07] - Using strategic partnerships

[00:09:28] - Repurposing successful content

[00:12:07] - Reaching out to past clients

Links:

• Join Revolutionary Society
• Subscribe to my newsletter
• Join the Lead Overflow Challenge

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