Hidden Signs

Hidden Signs: Episode Four


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Episode Four: Authenticity
This episode asks the question, “what is brand authenticity?” Everyone agrees that building brand authenticity is key in marketing, but what does it really mean? And what role do hidden signs play? This is one of those concepts that seems to sensitize us to something rare and remarkable, but finding definitive meaning is really hard.
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Hidden SignsBy Jeff B. Murray

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4.7

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