Episode One: Introduction
Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is meant by a hidden sign and why becoming aware of these signs is useful.

Episode One: Introduction Hidden Signs is a podcast for listeners interested in understanding the role of culture and the symbolic in marketing and branding. The first episode introduces the topic by explaining what is meant by a hidden sign and why becoming aware of these signs is useful.

Hidden Signs: Episode One

Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.

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Hidden Signs: Episode One

Hidden Signs: Episode One