Episode Ten: Storytelling
In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories are sticky because they connect to emotions, help us reflect on the human condition, and think about the question, how should we live?

Episode Ten: Storytelling In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories are sticky because they connect to emotions, help us reflect on the human condition, and think about the question, how should we live?

Hidden Signs: Episode Ten

Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.

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Hidden Signs: Episode Ten

Hidden Signs: Episode Ten