Episode Two: The Paradigm Wars
This episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradigm and why it is so important in marketing and branding, we examine different paradigms and select the combination of ideas that will be most useful for our journey together.

Episode Two: The Paradigm Wars This episode sets the stage for our understanding and exploration of hidden signs. After explaining the concept paradigm and why it is so important in marketing and branding, we examine different paradigms and select the combination of ideas that will be most useful for our journey together.

Hidden Signs: Episode Two

Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.

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Hidden Signs: Episode Two

Hidden Signs: Episode Two