This episode dives deep into two things: How you go about finding the right people when you're advertising and how to make sure you don't advertise to the wrong ones. The better you get at targeting the right people, the more return you'll get for each dollar and hour of time you spend.

Hide and Seek in Digital Marketing or The Million Dollar Game of Where's Waldo

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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Business

Technology

Marketing

Management

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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Hide and Seek in Digital Marketing or The Million Dollar Game of Where's Waldo

Hide and Seek in Digital Marketing or The Million Dollar Game of Where's Waldo